Holiday Outlook 2023

The 2021 Holiday Outlook unveiled unexpected trends, particularly the significant shift in purchasing power towards Gen Z, which accelerated dramatically this year. This prompted our marketing and copywriting teams to center the report around four generations (or personas)—Baby Boomers, Gen X, Millennials, and Gen Z—while analyzing their behaviors through the lenses of travel, technology, and gender.

Our design approach embraced a playful holiday spirit, featuring custom illustration "scenes" for each topic that seamlessly integrated into a larger illustration for the hero section. This vibrant visual strategy not only captures the festive essence of the season but also effectively communicates the diverse generational insights highlighted in the report.

Art Direction - Chris Tepler, Jaime Dirr, Kristen Wilson, and Jessica Kinsella
Design - Jessica Kinsella, Jillan Laino, Ryan Ganley
Illustration - Jessica Kinsella and Jillan Laino
Animated Social - Jessica Kinsella, Jillan Laino, and Adrine Segovia
Animated Charts - Shannon Andriese
SVG animations - J Bradley Johnson
Copywriting - Asha Nathan
Account Manager - Mike Alexander and Jessica McCann

Chris Tepler