Medical Cost Trend: Behind the Numbers 2025

For this year's Medical Cost Trend report, our Health Industries and Health Research Institute teams tasked us with designing a campaign that would bring their complex insights into healthcare costs to life. Aimed at informing global leaders in the healthcare and insurance sectors, this report distills essential data on cost drivers and emerging trends that shape benefit offerings and strategic decisions.

Our design approach centers on a dual perspective—capturing both the payer and provider sides of the healthcare landscape. Using data-driven visuals and bold infographics, we highlighted how elements like drug pricing, innovative therapies, and care delivery models contribute to rising costs. The resulting design balances clarity with impact, presenting a crucial resource for decision-makers navigating the evolving healthcare economy.

Art Direction - Chris Tepler
Design - Jessica Kinsella, Chris Tepler
Illustration - Jessica Kinsella
Animated Charts - Shannon Andriese
Copywriting - Alyssa McCallan
Account Manager - Lisa Moorman

Chris Tepler