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Medical Cost Trend: Behind the Numbers 2021

The 2021 Medical Cost Trend report pivoted from its usual focus on healthcare trends to addressing the pandemic’s sweeping impact on the entire healthcare industry, both in the US and globally. Our design approach prioritized agility, adapting constantly as data and analysis evolved to provide clients with the most current insights for informed decision-making.

Initially envisioned as a brief section on COVID-19, the report expanded into a comprehensive overview, reflecting the pandemic’s influence on all aspects of healthcare—from patient care and employer benefits to insurance and pharmaceutical research. The report’s design balances urgency with clarity, offering a vital resource during a period of rapid transformation in healthcare.

Art Direction - Chris Tepler
Design - Roz Murphy and Chris Tepler
Illustration - Roz Murphy
Copywriting - Ingrid Stivers and Crystal Yednak
Account Manager - Cara Clements and Elizabeth Weinstein

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