Sports Industry Outlook 2024

The 2024 Sports Industry Outlook delves into key trends shaping the future of sports, from league expansions to AI-enhanced fan experiences and evolving consumption patterns that are redefining the sports and media landscape.

Our design approach captures this dynamic shift with a "sports-first" aesthetic, blending the firm’s signature Next In style for emerging trends. Using the signature Next In “tiles,” we created bold illustrations to highlight major sports in the hero space and call-to-action areas. For individual articles and social media cards, we shifted to a refined, illustrative style that adds visual clarity, creating a cohesive, engaging experience that aligns with the latest in sports innovation.

Art Direction - Chris Tepler
Design - Jessica Kinsella
Illustration - Chris Pak
Copywriting - Jane Gari
Account Manager - Jessica McCann
Marketing - Steve Lunceford and Rikki Mait

Chris Tepler