Medical Cost Trend: Behind the Numbers 2022
Following a turbulent period, the 2022 edition of this report aims to clarify the healthcare industry’s evolution over the past 2.5 years. With the immediate crisis of the pandemic largely behind us, this report assesses shifts in care delivery, cost management, and technology’s accelerating role in healthcare improvement. While pre-2020 trends transformed or sped up, new challenges emerged, highlighting both progress and lingering risks.
Our design reflects this dual outlook with a forward-looking, optimistic palette featuring soft rose tones balanced by contrasting light and dark grays to convey both advancements and remaining industry pressures. This approach creates a visually compelling narrative that emphasizes resilience and future readiness in healthcare.
Art Direction - Chris Tepler
Design - Jaxon Cook
Illustration - Jaxon Cook and Cedric Cummings
Copywriting - Ingrid Stivers and Crystal Yednak
Account Manager - Cara Clements and Elizabeth Weinstein
Selected Works
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Holiday Outlook 2023Portfolio
Behind the Numbers 2022Portfolio
Behind the Numbers 2021Portfolio